Ocean Bank, a South Florida-based institution, struggled with limited brand awareness compared to its local competitors. To tackle this, Republica Havas developed an integrated campaign focused on enhancing its visibility and relevance in today’s market.
The "Power of Ocean Holiday" campaign creatively tied the bank’s name to the strength of the ocean and its financial expertise, adding a festive twist for the holiday season with out loosing the essence of the company. The bank's branding, messaging, and visual identity, boosted brand awareness by 110%.
Client: Ocean Bank
Agency: Republica Havas
Role: Graphic Designer
Agency: Republica Havas
Role: Graphic Designer
